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Australian Summer Fruit Campaign Launched With Michelin
On 15 January 2019, the Taste Australia Campaign kicked off with an exclusive launch event at Michelin-star restaurant BO Shanghai and Michelin recommended restaurant Daimon Shanghai to promote sweet and fragrant summer stonefruits. News 2019-11-28 -
Fresh new domestic greenhouse fruits are now on the market
Recently, the fruit market becomes prosperous with a variety of seasonal fruits appear in Beijing Xinfadi wholesale market. The reporter finds out that the domestic fruits are dominating the Xinfadi market when he visited. News 2019-11-27 -
How to Brand in China: Positioning for the Chinese Market
f you are interested in my article here, I guess you are either willing to market your business in China or eager for a better marketing solution. Anyway, here are some questions you should ask yourself before any further marketing action. What do China’s consumers want today? News 2019-11-27 -
No Hope for IPO? FruitDay is Facing Business Contraction
Since FruitDay accomplished its D+ round of financing in August 2016, more than two years have passed without the hope of IPO nor the next round of financing that the company waited for. News 2019-11-27 -
Chilean Cherry Freighted by Sea Is Coming!
According to the staff of Jiangnan fruit wholesale market, the first batch of Chilean cherries freighted by sea will arrive on December 8 to Jiangnan market. The wholesale price is not yet disclosed, but the price is expected to be 50% less compared with cherries freighted by air. News 2019-11-26 -
Pakistani fruits have stirred China
Are Pakistani cherries soon to be found in Chinese market? Pakistani fruits have stirred China's market for months. While the Pakistan mango festival was held in China's southern province Guangzhou at the end of July, News 2019-11-14 -
The Newsletter of Jiangnan fruit market in the 21st week
Recently, due to the stable weather conditions, the fruit market becomes prosperous. Takefor example , at the Jiangnan fruit market of Guangzhou, seasonal fruits like watermelon,Korla fragrant pear (75 RMB per package), Hai’nan Guifei mango (45 RMB per [nine Jin,ie.]4.5 K) etc. News 2019-11-14 -
How to brand in China: Delivering your brand message effectively
Hello fellows. Nice meeting you again! In the previous chapter, I talked about the importance of brand message, and how you could do to make sure your brand’s DNA speaks to your desired perception and is ‘messaged’ with clarity which helps News 2019-11-13 -
China's Best Cherry Brand Captures the Beijing Market
On April 11th, Beijing’s biggest cherry wholesaler Runfuyuan became the general agent in Beijing for Lvhai Agriculture’s cherry brand, Art Tree Expert. News 2019-11-04
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